Pizza Hut Wins By Courting Millennials With Okcupid Dating Profile

Getty Images If the love of your life is hot, round and 55 years old, then it’s high time for you to read an eye-catching profile for Pizza Hut on dating site OkCupid. Pizza Hut became the first company to have a personal profile page on OKCupid on Monday for a contest that promises “The One” will receive a lifetime of pizza (and related happiness). Pizza Hut’s description on the dating page indicates that its “body type” is “light and airy” while its job is “delivering.” For those who prefer a taller significant other, you’re in luck: Pizza Hut’s height is “tall enough.”
For the original version including any supplementary images or video, visit http://abcnews.go.com/Business/official-pizza-hut-okcupid-dating-profile-elicits-marriage/story?id=22484430

Have Online Dating Sites Nailed the Formula for Love to Find the Perfect Match?

Have Online Dating Sites Nailed the Formula for Love to Find the Perfect Match?

– ‘Netflix formula’ for love? – A team of researchers led by Kang Zhao at the University of Iowa say in a 2014 study that they found a method that markedly improves chances for online matches. The new formula, interestingly, is based on the techniques used by successful online companies like Amazon and Netflix, and are based on user recommendations, not merely profiles filled out by love seekers which may be incomplete or inaccurate. “What we did in our study is to look at users’ activity instead of their profiles,” Zhao told AFP.
For the original version including any supplementary images or video, visit http://www.medindia.net/news/have-online-dating-sites-nailed-the-formula-for-love-to-find-the-perfect-match-131747-1.htm

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